Keith McCook

Part-Time Faculty

Adjunct Professor in Management and Organizations

Management, Strategy, and Entrepreneurship

Email

kdmccook@smu.edu

Phone

469-556-5390

Connect

Education

PhD, Industrial-Organizational Psychology, Louisiana State University

Biography

Keith McCook, PhD, is Senior Director, Organizational Analysis on the HLabs Team at Heidrick & Struggles, a global executive search, leadership consulting, and organizational culture shaping firm. He oversees company and industry analysis related to organizational metrics (behavior, culture, employee well-being) and leads product strategy for organizational measurement tools.


Previously, he worked as Vice President, Talent Analytics for a global predictive analytics and assessment company. He led the team of data analysts and statisticians that delivered predictive models and insight to clients in hospitality, retail, healthcare, and logistics, demonstrating connections between pre-hire data and organizational outcomes (e.g., performance outcomes, employee retention). Earlier in his career he served as Director of European Markets for Assess Systems, leading translation, localization, and validation efforts for psychometric assessment tools in 12 countries.


He is a licensed Industrial Psychologist in Texas, with 20 years of HR consulting and analytics expertise. He is a recognized expert in talent analytics, often cited in media and frequently featured as a presenter at national conferences related to people analytics.