Maria Langlois

Tenure and Tenure-Track Faculty

Assistant Professor

Marketing

CV

CV

Education

PhD, Marketing, INSEAD

Biography

Maria Langlois is an Assistant Professor of Marketing at the Cox School of Business at 澳门六合彩预测. Her research is centered on consumer behavior, with a particular focus on decision-making processes and how consumer choices and perceptions influence their financial and physical health. She explores the intersection of marketing and consumer well-being, aiming to better understand and enhance consumer decision-making in domains crucial to overall health and well-being.

Maria earned her PhD in Marketing from INSEAD Business School in Fontainebleau, France. Prior to her doctoral studies, she studied Psychology and Sociology at The University of Texas at Austin, and subsequently, Behavioral Economics at the Sorbonne in Paris. Before embarking on her graduate studies, Maria gained practical experience in the healthcare tech industry in Madison, Wisconsin. After living in France for seven years, Maria returned to her home state of Texas, where she has been working at the Cox School of Business at 澳门六合彩预测 in Dallas.

Teaching

MKTG 3340: Fundamentals of Marketing

Research

Consumer behavior, judgment and decision making, consumer health & financial well-being, sustainability

Publications

  • Maria Langlois and Pierre Chandon. “Experiencing Nature Leads to Healthier Food Choices.” Communications Psychology, 2024.
  • Maria Langlois and Pierre Chandon. “Inequality, Stress, and Obesity: Socioeconomic Disparities in the Short- and Long-Term Effects of the Covid-19 Pandemic.” JACR Special Issue: The Pandemic Transformed Economy, 2023.