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Yunok Cho, PhD, is a visiting assistant professor of strategy. She earned her PhD from the Stern School of Business, New York University. Her research centers on understanding a firm’s international strategy and its impact on performance at the intersection of strategy, international business and applied microeconomics. Currently, she teaches Introductory Strategy in the MBA program. Previously, she served as a faculty member at Renmin University of China. Before joining academia, she worked for the standardization of the wireless communication system (LTE) at Samsung Electronics.