Marketing Dept. Research

Latest research coming out of the Marketing department.

  • Fox, Edward J., Hristina Pulgar, and John H. Semple, “Testing a Theory of Strategic Multi-Product Choice.” Conditionally accepted for publication in Quantitative Marketing and Economics.
  • M Romero, A Craig, M Mormann, A Kumar (2024), "Are ‘10-grams of protein’ better than ‘Ten grams of protein’? How number digits versus number words influence consumer judgments and choice," Journal of Consumer Research, Forthcoming.
  • Nattamai Kannan, Karthik Babu and Taylor, Wayne, Is the Future of Education Digital? Evidence from the Impact of Online Learning on Digital and Non-Digital Supplemental Learning Products (June 20, 2024). °ÄÃÅÁùºÏ²ÊÔ¤²â Cox School of Business Research Paper No. 23-02.
  • Where A-B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising, Michael Braun and Eric M. Schwartz
  • Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices, Ryan Dew, Nicolas Padilla, Lan E. Luo, and Michael Braun

    • Kathleen Li and Venkatesh Shankar (2024), “A Two-Step Synthetic Control Approach for Estimating Causal Effects of Marketing Events,” Management Science, forthcoming.

  • Taylor, Wayne and Dong, Xiaojing, Controlling for Retailer Synergies when Evaluating Coalition Loyalty Programs (June 28, 2023).

  • Grewal, Dhruv, Stephanie Noble, Venkatesh Shankar, Carl-Philippe Ahlbom, Unnati Narang, and Jens Nordfalt (2023), “The Impact of In-store Inspirational (vs. Deal-oriented) Content on Overall Shopper Spending: The Importance of Activating Consumption Goal-completion,” Journal of Marketing Research, 60 (6), 1071-1094.

  • Milica Mormann and Felix Mormann (2021), "The Case for Corporate Climate Ratings: Nudging Financial Markets," 53 Ariz. St. L.J. 1209.

  • Milica Mormann, William J. Bazley, Henrik Cronqvist, (2021), "Visual Finance: The Pervasive Effects of Red on Investor Behavior," Management Science 67 (9), 5616-5641.

Working Papers

  • Narang, Unnati, Venkatesh Shankar, and Sridhar Narayanan, “Cross-Channel Effects of Failure in a Retailer's Mobile App.”

  • Li, Kathleen and Venkatesh Shankar, “Inference Theory from Synthetic Control Methods for Nonlinear Trending Data of Unknown Form: Does the Lifting of Shelter-in-Place Keep Covid-19 Manageable?”

  • Ramani, Nandini and Venkatesh Shankar, “Rising above the Glass Ceiling: The Effects of the Female Chief Marketing Officer (CMO) on Marketing Intensity and Firm Performance.”

  • Venkatesh Shankar and Thomas Dotzel, “The Effects of Goods, Service, Software Innovations on Firm Value and Firm Risk.”

  • Ye, Taotao and Venkatesh Shankar, “The Causal Effect of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage."