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Alana C. Matthews is the founder of Alautus Clothing Company, a women’s custom luxury clothing company. Prior to Alautus, Alana spent over a decade practicing law and over eight years as a top executive with the Dallas Stars of the NHL. During her time as Executive Vice President Business Operations and General Counsel for Dallas Stars, Alana noticed the power and prevalence of custom suiting in men’s professional sports and wanted this luxury for women. She was the first female executive at the C-suite level for the franchise, the highest-ranking female executive, and the youngest General Counsel in all the major leagues when she took on the role with the Dallas Stars. An avid athlete and runner, Alana has completed over 15 marathons, including the Boston Marathon twice. Alana and her husband Grant live in Frisco, TX and have three young sons, Declan, Thatcher and Alston.